2024-25 Undergraduate Catalog

MIS 380 Social Media Management

This course focuses on social media within the context of digital communication. Students will be introduced to the social media marketplace and its role in modern organizations. Topics include online marketing, analysis of social media marketing campaigns, customer service and retention, public relations and the ethical use of social media.

Credits

3

Prerequisite

Sophomore standing

Distribution

Business

Offered

Spring, even-numbered years; Summer, odd-numbered years