2022-23 Undergraduate Catalog

BUS 433 Retail Management

Subjects of discussion and testing will include: retail strategic planning and operations management, retail customers, evaluating the competition in retailing, managing the supply chain, legal and ethical behavior, market selection and retail location analysis, managing a retailer’s finances, merchandise buying and handling, merchandise pricing, advertising and promotion, customer service and retail selling, store layout and design, and retail administration-managing people.

Credits

3

Prerequisite

BUS 300, BUS 302, BUS 306, and BUS 330

Distribution

Business

Offered

Spring day