BUS 306 Principles of Marketing

This course is a survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision-making in marketing management is introduced.

Credits

3

Prerequisite

MAT 131, MAT 141, or MAT 142, GEC Computer Literacy Requirement, BUS 201, BUS 202, ACCT 221, and ACCT 222

Distribution

Business