2023-24 Undergraduate Catalog

COMM 320 Principles & Techniques of PR Writing

This course will cover basic theories and practices in public relations as a communications tool of business, government, religious and non-profit corporations. After a theoretical baseline is gained, attention will be given to writing for public relations, copy dissemination, media use and media network design. Techniques covered will range across internal and external media, print, and web/social media platforms.

Credits

3

Prerequisite

ENG 101 and ENG 102

Distribution

Humanities

Offered

On demand