SPM 405 Sport Sales & Revenue Generation Principles

This course provides a foundation in the principles and significance of sales and revenue generation in the business of sport through a mix of theoretical fundamentals and practical application. Topics include key sales and revenue generation elements such as the sports sales process, relationship-building and customer service, business development, and more. Pertinent concepts related to sponsorship, licensing, sales force management, consumer incentives, and customer service will be included. Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport.

Credits

3

Prerequisite

HPPE 200 or prior approval by program coordinator

Distribution

Business

Offered

Fall