SPM 310 Sport Communication

This course is an introduction and overview of the field of sport communication; specific topics include modes of sport communication, print and electronic media, sport advertising, public relations, media relations, and employment opportunities. Students will have the opportunity to critically assess the communication efforts of sports organizations as well as construct their own communications in the field of sport. Topics include distinctions among careers in sports media, including sports journalism and sports communications, values and ethics, sports and data, message development, image building, crisis management and emerging media.

Credits

3

Prerequisite

HPPE 200 or prior approval by program coordinator

Distribution

Business

Offered

Fall