SPM 150 Introduction to Sport Management
This course will assess the historical significance, current trends, and future inclinations of sport management. The content will involve: interscholastic, professional, and community/recreational sport programs in pertinent topic areas that include: (a) evolution of sport industry, (b) impact of sport, (c) media and managerial communication, (d) ethics and leadership, (e) sport economics and finance, (f) creating revenue streams and brand promotion, (g) facility design and event management, (h) sport law and governance, (i) global sport perspective, and (j) career opportunities and readiness. These subjects in the sport industry will be discussed an applied through individual and group research of actual agencies, properties, broadcast rights holders, and corporate sponsors and stakeholders.
Distribution
BusinessOffered
Fall