BBA Mission Statement
The BBA provides a rigorous and relevant business educational experience for the development of managers.
Located in the rolling hills of Pulaski, Tennessee, we are a community of inclusive learners that focuses on making ethical decisions while creating sustainable value for a dynamic, internationally competitive marketplace. The BBA curriculum affords learners many opportunities to study independently and in teams while building analytical, problem solving, and communication skills.
The program has a Common Professional Core (CPC) of business courses that constitute the major. BBA candidates study accounting, economics, marketing, management, MIS, finance, operations, global business, ethics, analytics, strategy, and business law. The BBA offers three emphasis areas: Accounting, Management, and Management Information Systems. Students must choose at least one of these emphasis areas.
Our mission is achieved by using a blend of traditional classroom learning experiences, online experiences, service learning, internships, and other assignments in several course formats. Professors are chosen for their academic and professional business experience. Students learn through traditional academic methods and through experiential learning flowing from internships and mentorships.
The free enterprise market system is emphasized along with its functioning within domestic and international stakeholders’ environments. Courses challenge students to integrate problem solving, strategic decision making, technology, ethics, communication skills, and a global perspective for successful managerial roles.